I’ve been following the evolution of WhoWhatWear for some years now and I’ve always loved their website and especially the books they’ve published so far (I hope there will be more to come!). I was thrilled to read about their collaboration with Target even though we don’t have Target Stores here in Switzerland (but I believe their online shop ships to Switzerland). Years ago, when I spent a couple months abroad in California, I loved going to Target because you can literally buy anything you want there – may that be a notepad, a pair of socks, some candy or make-up.
This year, WhoWhatWear partnered with Target and launched their first collection – available in store and online – on January 31st. The collection features pieces inspired by street style looks spotted outside Fashion Week shows. I personally love the collection as it is made of basic pieces of clothing that can be combined with each other very well. I noticed that I own many clothes similar to those of the collection (guess I made some good choices there 😉 ).
The interesting part about the collaboration is that it’s not just a one-time collab, but rather a monthly capsule collection that will be rolled out every first week of the month and it has no expiration date attached. While fashion websites and magazines tend to recommend pieces that are well over my (and other people’s) budget, every piece of this collection is affordable and somewhere priced around CHF 50 (or $ 50). Yay to that!
„We’ve taken our expertise as fashion editors and combined it with what our audience truly wants,“ WhoWhatWear cofounder Katherine Power stated. I really love their approach to have an open dialogue with their readers and find out what they want to shop. With the first monthly capsule collection they’ve met my expectations and taste and I can’t wait to see more of it.
Scroll down to discover some of my favorite pieces from January and shop it here!